August 28, 2008

What's in a name?


So... the question came up: 
"Hey man, what the heck is your logo?"

Well my good sirs/madams the story although not an astounding one, is a good one nonetheless.

My brilliant programmer buddy Jin involved me in a scientific study in the form of an online questionnaire to reveal which format tag in coding best represents one's personality. This was no simple MySpace quiz of the last 50 things you ate, drank, kissed, etc., but a mind-numbing experience of reflection and personal discovery.

After long hours of deliberation, perhaps six or seven seconds, my digital life-mate was unveiled: " .* " The dot-asterisk as everyone knows (at least I do now) is the online equivalent of the "Wild Card."

Finding this surprisingly apropos, I quickly adopted its form as my mark. A nondescript symbol that could represent any future project or company that I happen to launch. Plus, from the side it kind of looks like a wide-eyed funny cartoon face with its mouth open, and that is always cool.