I worked on a logo a while back to rename a prominent Detroit Electronic Music Festival (prize if you can figure out which one).
The new name was going to be "Shift" and several ideas were developed based around removing the "i" and allowing the white space to fill in the missing letter. The mind, she be a powerful lady, easily able to vault an omitted vowel.
Too bad the strap was showing and the yellow card thrown (very vague reference, but totally worth seeing if you figure it out). A third party kindly remarked to the client that it looked like a certain four-letter word. The way I see it, the world is just chock-full of dirty minds (mine included, see strap reference). Yes, admittedly it does look a tad bit taboo, but there was no malicious intent and I still think it was the way to go. Imagine all the free press and attention the event would have gotten if people started complaining. Solid gold!
Alas, (as you may have guessed by my past tense reference above) after a remarkably short battle, the rebels that pump out the urban street sound of underground hard hitting techno – the rebels expressly blamed in the media for escalating pharmaceutical abuse in middle class society through distribution at so-called "raves" (FYI- they are just parties, raves died at the end of the nineties, called, and want their glow sticks back) – finally had to succumb to authority (or someone's mom, I'm not sure which) and the show marched on under the old name with all new exploration cast aside. Apparently peer pressure is actually pretty tough and "Just Say No" only applies when you want to do something cool.
Anyway, sarcasm aside, I think the ideas were pretty nice and here is a copy of my favorite submission. Also, Karen owes me a salmon dinner for constructing one of the longest run-on sentences of my career in the above rant.
